Electrolux
For a class assignment, we had to find an ad we thought could be redone to better showcase a product or service. The ad I chose was from a 1991 UK billboard for Electrolux which seemed to have a poor choice of words for describing the vacuum.
Execution
After deciding to redo this poorly-worded billboard ad, I got to thinking about what central idea to come up with for Electrolux. I got an idea from reading the subtext at the bottom of the original ad, incorporating the word “powerful” into a new campaign.
When purchasing a vacuum, people want a powerful vacuum to suck up all the dirt and dust in their homes. But, to catch people’s attention, I wanted to keep it silly like the original ad. If an Electrolux could make the Leaning Tower of Pisa move, how powerful is it really?
