Plan Your Vote PA
Research shows that people who make a plan to vote are more than likely to actually vote. However, the process of voting can be difficult for people, especially since it takes time out of their busy days to vote.
This campaign, for the Democratic National Committee, is to remind voters to make a plan to vote for the 2022 Midterms.
Execution
My idea to make this campaign stand out was to create a storyboard that could be turned into a 30-second spot. The story I created was about a man, named Pete, who is a procrastinator. He waits to do simple tasks, and rather sit on the couch watching TV and eating chips.
But one election day, he procrastinates on going to cast his vote. And since he never voted, he couldn’t vote and let his opinion be heard.
Scheming Weasel by Kevin Macleod starts playing. Character is played by Seth Rogen type. (1) A man sitting in a lounge chair eating chips, watching TV, completely zoned out. VO: This is Pete. He likes to procrastinate. A lot.
(2) He goes to throw out his bag of chips, but the trash is filled to the top. He pushes the bag of chips into the trash to make it fit. He passes by his kitchen sink, full of plates and bowls. Shows him walking past his laundry basket, overfilled with clothes. VO: So naturally, he didn’t get around to voting.
(3) Shows him now in bed, watching the election results.
(4) TV screen, graphic shows both candidates are tied 50% each. Music stops. TV reporter: For the first time ever in American history, neither candidate will be elected because they got the same number of votes. There’s no true winner.
(5) Pete’s face, shocked, unable to do anything. Music continues. Super: PlanYourVotePA.org. Paid for by the Democratic National Committee. VO: Don’t procrastinate like Pete. Plan and go vote November 8th.